Kmart has received quite a bit of backlash from their recent commercial about jingling boxer shorts. Many are offended, stating the ad is "ridiculous," "disgusting," and even "filthy." Me? Well...
While this commercial doesn't really "offend" me, I do find it in poor taste and lacking more of the witty sentiment I've seen in past Kmart shock value-style commercials. I'm sure many of you were not keen on Kmart's recent "Ship My Pants" and "Big Gas Savings" ads due to their obvious use of phrases that make the actors sound like they're cursing. But I will admit they've led to a few chuckles in my home. No, they're not appropriate. And no, I don't think these ads are in the best interest of kids who may be watching and mimicking. But why would I delineate between these prior commercials and the current one? Because I think it's one thing to use pseudo cuss words in an ad and another thing entirely to use genital humor in an ad. I guess my formal statement is something akin to, "Is this really necessary?"
